Joining similar personal style networks StyleDiary and ShareYourLook is StyleMob, a new social networking site with a fashion bent. Tapping into the consumer penchant for street style seen in popular sites such as Street Peeper, The Sartorialist, and Facehunter, the site enables anyone to become the next Internet style star a la Cobra Snake muse Cory Kennedy.

Users create profiles where they upload photos of themselves modeling their self-styled ensembles, accompanied by details on each item and a backstory about the outfit. Other members of the community then give feedback via a MySpace-style comments section. While it seems that this could be a breeding ground for cattiness, constructive criticism abounds and is welcomed, thus far. Users can win money through contests, varying from Most Wow (based on votes received through a four-level scale at the top of each photo) to Most Viewed, and also collect stylepoints, which are awarded based on the user’s level of activity and engagement in the site. Raffles are held monthly in which the 10 members who earned the most stylepoints in the previous month and the 10 users with the most stylepoints overall will be entered to win prizes such as gift certificates and handmade items from other members.

The site is currently in Beta, so changes may occur, but we expect it will be a great source not only for consumers looking for attainable style inspiration, but also for brands looking to see how consumers are wearing their clothes.

Source:TrendCentral

This entry was posted on Friday, August 3rd, 2007 at 4:48 pm and is filed under Style, Fashion, Gen Now. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.